DREW's BONUS PACKAGE

Struggling to Prove ROI? This Calculator Does It For You

EDDM only works when you can show it works. But without a clear plan or simple way to track results, many consultants and business owners guess their way through—and miss out on optimization and repeat wins.

The EDDM ROI Calculator & Campaign Planner is your all-in-one toolkit to remove the guesswork and confidently plan, price, and measure postcard campaigns.

Here’s what’s inside:

• A fully editable ROI Calculator that uses industry benchmarks and campaign variables to estimate returns

• A campaign planning sheet that breaks down offer ideas, targeting, printing, and timelines

• A clean budget breakdown tool to organize costs and set markup or client-facing pricing

• A cost comparison framework showing how EDDM stacks up against paid social and search

No more spreadsheets that don’t add up or awkward pricing convos. With this planner, you’ll be seen as a true marketing pro.

Available in: Google Doc, Google Sheets

Want to Look Like a Pro? Start Reporting Like One

Most postcard campaigns are sent… and then silence. No follow-up. No tracking. No insight. That’s where most EDDM consultants fall short—and where you can shine.

The Advanced Analytics & Reporting Package gives you the tools to not only track what’s working but also prove the value of every campaign you run.

Inside, you'll get:

• A full integration guide for using Google Analytics with EDDM traffic

• A/B testing templates to compare offers, calls to action, and campaign variations

• Attribution modeling frameworks that show how direct mail leads influence conversions

• Editable client reports that are both professional and easy to understand

• Performance benchmarks to set realistic expectations and campaign goals

• ROI improvement strategies based on real-world testing and split data

If you're ready to move from “just sending postcards” to managing true marketing campaigns with KPIs and results, this package is your upgrade.

Available in: Google Doc

Get More Leads With Zero Pressure—Just Value

Want to know how local businesses are quietly crushing it—while their competitors waste money online?

Grab a copy of the lead magnet report, Mailbox Marketing Secrets: How Local Businesses Are Quietly Dominating with EDDM (While Competitors Burn Ad Budget Online).

This eye-opening guide reveals exactly why digital ads are failing local service providers—and how EDDM (Every Door Direct Mail) is delivering massive results with lower costs, higher visibility, and no tech overwhelm.

If you're ready to stop guessing with your marketing and start getting real leads, this is your next move.

Available in: Google Doc

Send. Get Replies. Book Calls.

Cold outreach doesn’t have to be awkward.

These email sequences are written to sound like you—not a robot. You’ll open doors, start conversations, and generate real interest in your EDDM offer—without begging for attention or sounding pushy.

With crafted subject lines, story-driven angles, and natural CTAs, these emails are your shortcut to inbox engagement. Just personalize, press send, and start turning prospects into booked calls.

Works great for agencies, solo consultants, or anyone doing local outreach.

Available in: Google Doc

Here's what's included:

Attract Leads While You Sleep With Articles That Educate and Convert

These aren’t SEO filler pieces—they’re real-deal, trust-building long form articles written to attract high-quality leads.

Whether you’re posting on your blog, publishing on Medium, or using them as email content, each one is crafted to answer questions, overcome objections, and build authority.

From EDDM myths to ROI case studies, you’ll have ready-to-roll articles that turn your website into a lead-gen machine.

Bonus?

You can chop them up for social posts, sales decks, and email sequences too.

Available in: Google Doc

Here's what's included:

Show Up Like a Pro. Every Post. Every Time.

You don’t need a million followers.

You need the right people to see you consistently delivering value.

These posts do the heavy lifting—educating your audience, positioning your brand, and making you look sharp every time you show up on their feed.

Whether you’re sharing insights on GBP or thought leadership on LinkedIn, each post is engineered to stop the scroll, build trust, and generate responses from real prospects.

No more guessing what to say—just copy, paste, and post.

Available in: Google Doc

Here's what's included:

Engaging. Shareable. Built to Build Trust.

These punchy, well-structured listicles are the perfect balance between fun and functional.

Each one teaches something useful while gently nudging your readers closer to taking action. They’re written for humans, optimized for SEO, and built to keep eyeballs on your brand.

Use them as blog content, social posts, or even print handouts. When someone reads one, they’ll instantly “get” your value—and want more. That’s what great content does.

Available in: Google Doc

Here's what's included:

Stop Getting Stuck on “Let Me Think About It.”

If you’ve ever stumbled mid-convo when someone says, “We already do Facebook ads…” or “I’m not sure mail works anymore…”—this is for you.

These objection-handling scripts are short, smart, and effective. You’ll never feel caught off guard again.

Whether you're responding live on a call or following up via message, these comebacks reframe doubt into clarity.

It’s not about pressure—it’s about helping people see what they’re missing.

Available in: Google Doc

Price Like a Pro, Get Paid Like One.

If you’ve ever hesitated when quoting a client—or worse, undercharged and regretted it later—this is your fix.

The Pricing Strategy Guides take the mystery out of monetizing EDDM services. You’ll walk away with plug-and-play models that help you set fair, competitive, and profitable pricing without second-guessing yourself.

You’ll get tiered package examples, editable proposal and quoting templates, minimum margin guidelines, and a crystal-clear implementation checklist.

Whether you’re freelancing or scaling a full-service agency, this toolkit helps you stop winging your prices and start owning your value.

Available in: Google Doc

Win Clients With Confidence—And Close Deals Without Pressure

When you’re offering a premium solution like EDDM, how you present it matters.

This professionally designed Client Presentation Deck gives you the visual and verbal tools to walk into any meeting and come out with a yes.

Packed with compelling data, visual ROI comparisons, customizable pricing slides, and seamless flow—it’s everything you need to explain your service and show its impact without overselling.

Just drop in your logo, tweak your numbers, and you’re good to go.

Available in: Google Doc

Double the Budget, Halve the Risk, Multiply the Results

Co-op advertising isn’t just a nice-to-have—it’s a total game-changer.

This Co-op Advertising Playbook shows you exactly how to structure win-win partnerships between local businesses that want more exposure without bearing the full cost.

Inside, you'll find recruitment workflows, pitch scripts, agreement templates, and frameworks to handle everything from revenue sharing to creative approval. You’ll even get a mini legal library to keep things smooth and conflict-free.

Once you’ve run a successful co-op campaign, clients will never want to go back to solo marketing again.

Available in: Google Doc

Here's what's included:

Print Smart. Mail Fast. Partner With the Best.

You don’t have time to vet 20+ printers. So we did it for you. The EDDM Vendor Network List features top-tier, battle-tested printers and mail houses that make launching campaigns easy, reliable, and affordable.

From full-service providers with USPS route tools to fast-turnaround postcard specialists—you’ll have trusted vendors at your fingertips.

Whether you need shrink-wrapping, variable data, or just a quick batch of postcards, this list gets you connected to quality.

Available in: Google Doc

The Local Marketing Business That Prints Money (Literally)

If we had to start from scratch—with no list, no clients, and no budget—this is the plan we’d follow to bank $5K–$10K in 30 days.

Inspired by the proven 9x12 shared postcard method, this playbook shows how to build a profitable, local business with zero startup capital.

Sell 16 ad spots to local businesses (at $500–$600 each), mail 10,000 postcards using their money, and keep the profit. It's a system built on value, timing, and simplicity—where everyone wins. Businesses get big exposure for cheap, and you pocket over $5K/month (recurring!) while positioning yourself as a community marketing expert.

The included frameworks, outreach scripts, Canva templates, and sales blueprints make this a true plug-and-play launchpad for consultants and agencies ready to scale fast without risk.

Available in: Google Doc

Here's what's included:

Stay 3 Moves Ahead in the Direct Mail Game.

This isn’t your typical “industry news.”

The EDDM Market Intelligence Report – July 2025 Edition is a battle briefing for consultants who want to dominate their region with cutting-edge tactics and bulletproof data. We track the changes—like USPS rate hikes, rising AI adoption, and response rates by sector—so you don’t have to.

Inside, you’ll find actionable recommendations, client-ready talking points, competitive breakdowns, emerging tech forecasts, pricing trends, and even threat assessments. If you want to justify rate increases, pitch higher-value services, or transition into tech-enhanced EDDM… this report is your unfair advantage.

Available in: Google Doc

Here's what's included: